During thinking skills class with, Maria Brito Evans, we saw a video of the serie, mad men where cigarettes advertisement were discussed, after arguing about it we were told to do a series of questions to analyse the topic.
1. Found some of the vested interests in this scene. How do these work?
2. Why is Peter's idea rejected, and why is Don's idea accepted?
1) There is Vested interest when Don explains his idea, he keeps metioning how harmless and good for people is (makes them happy), while is the other why around, because it make you dependable of it, and can cause a lot of health problems. He is avoiding the important details of what cigarettes really cause so that they accept his idea.
Another example of Vested Interest is when the businessmen reject Peters ideas, because they realise that they wouldn't win any profit with that and it wasn`t convinient for their company.
2) Don`s idea was accepted was because during his presentation, he never mention the real and dangerous consequencesof cigarettes, instead, he introduced it as something that could led to a healthy life leting people by the product without any worries. But, Peter mentions the consequences of smoking, so as making people aware of the deathly damege that cigartettes produse is not good for their business they decided to refused his idea.
The vested interests in the scene refer to the fact that the tobacco company owners want to keep selling their product and catching more clients, whilst Don's company needs other companies to become their clients.
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